I am an Assistant Professor at the Kellogg School of Management at Northwestern University.

My research develops new quantitative methods to enhance marketing practice and product development. I closely collaborate with industry partners to conduct field experiments and proof-of-concept studies. My recent projects span retail, financial services, automotive, and technology industries, focusing on marketing analytics and customer insights.

I am available for consulting on new product development, growth strategy, and performance-based marketing. Contact me via email or find me on LinkedIn.

For more about my background, check out my CV.